Signature Excellence
Talk about Carolina Herrera's current presence—what you like, what you don't like, how OUR photos and videos could help etc
We want to maintain the chic, elegant style established by Carolina Herrera while also exploring how we can push the envelope in new ways. We want to show off the diversity of the different styles offered. We aim to help personify the brand, and continue to make it more human. We want to show off the craftsmanship of the in-house team producing the materials.
Inspiration
Talk about the inspiring things and why they are relevant or good
We want to maintain the chic, elegant style established by Carolina Herrera while also exploring how we can push the envelope in new ways. We want to show off the diversity of the different styles offered. We aim to help personify the brand, and continue to make it more human. We want to show off the craftsmanship of the in-house team producing the materials.
Vision
Talk about what we're proposing/imagining for HoH
Narrative, cinematic, detail-focused.
Chic, elegant, classic. Close, intimate, moving.
Our Approach
VISION
Understand Carolina Herrara vision for House of Herrara's digital future
GOAL
Understand what collection and events Herrera is focusing on
MESSAGE
What are you trying to communicate to your customers/audience?
CONCEPT
Explore concepts that best communicate vision, goal, and desired message.
Case Study: Eiwil
We equipped the Eiwil team with a comprehensive media package—hundreds of lifestyle and editorial images, individual video vignettes of each model, and a BTS recap video to capture the excitement around the three day shoot.
VISION
Highlight the ephemerality of Earth through the Eiwil clothing line
GOAL
Personify the brand and make it accessible to 18-24 year olds
MESSAGE
Sustainability and philanthropic efforts through fashion can be a collaborative effort.
CONCEPT
Showcase diverse people with a variety of backgrounds to represent a unifying brand and cause.
Our Work
