“ASKING FOR A FRIEND” SERIES
TONE & LOCATION
Our approach to filming interviews is to create a sense of warmth, space, and inclusivity by utilizing the elements of the environment inhabited. The Parsley Health office is rich in natural, white light and is complemented by elegant furniture pieces and lively plants. We believe the “Asking for a Friend” Q&A series can consistently achieve this look and feel to create a cohesive, sophisticated visual identity across all video media publications.
PARSLEY HEALTH - OFFICE TOUR
FUSING ELEGANCE & PERSONAL
We love the Instagram Live office tour! It makes the team at the office feel accessible, personal, and fun. While this tour can live on social indefinitely, we believe a similar tour could be conducted that would cater to both social and web audiences. The “73 Questions With Emily Blunt” video by Vogue linked below demonstrates a structure we think could be a great fit for Parsley Health.
ELEMENTS WE LOVE
Filming the tour on a steadicam in one continuous take, giving the audience a sense of floating through the office in the first person perspective.
Dropping in on different staff members in their respective departments, giving a glimpse into the day-to-day workings of Parsley Health, and meeting the people who make it all happen.
The content is multi-purpose. The tour can live on parsleyhealth.com with a quality that matches the quality of the website. The tour can also be uploaded to @parsleyhealth IG.TV as a long-form, high quality piece. Lastly, the tour can be formatted vertically for Instagram Stories or for multiple 1 minute uploads.
VERTICAL VIDEO EXAMPLE
We feel this vertical video embodies the power of the format.
Vertical video is a :15, :30, or even :60 second playground.
Layering and text can be used in creative ways, or it can be used to simply show the person speaking in portrait mode.
We love creating films that maintain a spirit of happiness and positive energy.
The film we made for Vogue Turkey demonstrates our favorite way to capture a room and group of people.
Combining our experience working in fashion and production with the innovative spirit of Parsley Health, we believe we can create a visual experience for your brand that sets you apart from the pack.
“Asking For a Friend” Series - $2,500
4 Q&A videos
2 Camera angles, wide and closeup, on tripods
Lapel audio recording
Office Tour - $1,500 (Scaleable)
1 Camera on stabilizer
Lapel audio recording
Pre-produce 15 minute choreographed walk through (for office interaction)
All assets delivered within 5 business days